Wednesday, March 3, 2010

Kyle's HIV Campaign

HIV: Spread the truth, Not the disease.

Despite the fact that Kyle Huber is not HIV positive, he has taken it upon himself to do his part in spreading the word about HIV/AIDS through his photography. The photographs of young gay men that have been affected with/by HIV are used very creatively as urinal ads directed right at the people that need the message the most. We have all been out to the bar and had a little to much to drink, then ended up going home with someone you maybe didn’t know that well. Hopefully these ads will catch your attention just in time and remind you that the only good sex is safe sex!

Check out more information and photos on this great campaign HERE!!!

“Despite knowing the information about HIV, too many young gay men feel invincible and invulnerable to the serious threat of being infected. So, in order to infect my audience with reality and the fear of HIV, I designed a powerful visual campaign consisting of graphic and personal imagery that creates a permanent emotional response. I strategically implemented “urinal posters,” typographic projections, car fliers and online ads to reach the young gay community at the most critical times. With support from local gay bars, nightclubs and events, my overall message is delivered as a system of unexpected reminders to practice safe sex.”- Kyle Huber

For more information on this great cause check out the HIV Awareness blog!

Don’t forget to JOIN the FACEBOOK GROUP and show your support of this great cause!!!

This is Kyle!!

[Via http://dustintye85.wordpress.com]

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