Thursday, November 12, 2009

whoa

I’m pretty impressed with the depth that this article goes into regarding prostate and breast cancer prevention. I’m particularly impressed with the part about the drug industry seeing that it was not economically profitable to work on prevention drugs as opposed to treatment drugs.

I liked the quoting at the end of the 2nd page and beginning of the 3rd page. Mr. Schardt made a few comments about how Bayer was engaging in false advertising of it’s vitamins. Then the reporter gave Tricia McKernan, a Bayer spokeswoman, the chance to respond with a comment defending/explaining Bayer’s position on the subject. This stacking of quotes is very important because with such a charged subject it is necessary to allow all parties to speak. Otherwise, the article is too one-sided.

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